New wall-mounted key rack celebrates the band’s return to the stage and 30 years of “Morning Glory.”
ANAHEIM, CA – July 31, 2025 – As Oasis continues their sold-out reunion tour and celebrates the 30th anniversary of (What’s the Story) Morning Glory?, music lifestyle brand Pluginz and Global Merchandising Services are dropping a must-have for longtime and brand-new fans alike: the Oasis x Jack Rack® Collection.
This launch, available now at thejackrack.com, reimagines everyday gear through the lens of one of the most defining acts of the ‘90s. The centerpiece: a wall-mounted key holder built with authentic amp hardware, made to infuse Britpop swagger into fans’ daily routines.
Each Oasis Jack Rack® includes four Oasis branded guitar plug keychains and a mounting kit for max utility. A set of interchangeable magnetic faceplates are also available, featuring the band’s iconic logo and song titles, nodding to their anthemic legacy.
“As Oasis takes the stage again, it felt like the right time to drop something that captures the energy of that return,” said Mike Stricklin, founder and CEO of Pluginz. “It’s an honor to be a part of this major moment in pop culture history–—one that’s got fans across generations fired up and coming together around the world.”
Oasis Live ’25 World Tour started earlier this month with its first 19 shows taking place across the UK and Ireland, all of which sold out within a day. New merch and deluxe album editions are rolling out in tandem, with the Oasis x Jack Rack Collection being the latest extension of the band’s legacy to land in fans’ hands–and on their walls.
Oasis is Pluginz’s first Britpop collaboration, adding to the brand’s growing roster of notable partners across genres including Ozzy Osbourne, Megadeth, Cliff Burton, Lamb of God, Ice Nine Kills, Ghost, and Dimebag Darrell. Each artist collection aims to honor the musicians' and bands’ distinct legacies while creating something fresh and functional for music-lovers.
Follow Pluginz on LinkedIn and @pluginzkeychains on Instagram and for updates, behind-the-scenes peeks, and more product reveals.
About Pluginz Keychains LLC
Pluginz is a music lifestyle brand bringing the spirit of the stage and the look of iconic gear into everyday life. Best known for the Jack Rack® — a wall-mounted key holder made with real amp materials — Pluginz blends form and function with a rock-inspired edge that speaks to musicians and fans alike. From guitar plug keychains to build-your-own Jack Racks®, apparel, and more, Pluginz delivers both original creations and officially licensed collabs with icons like Marshall, Fender, Oasis, and Ozzy Osbourne. Designed to turn heads, Pluginz gear brings backstage attitude to any space. Pluginz products are available through its official website and select retailers, including Guitar Center and Amazon. Explore the full lineup at pluginzkeychains.com and follow along @pluginzkeychains on Instagram and LinkedIn for the latest.
About Global Merchandising Services Ltd.
Global Merchandising Services Ltd is an award-winning music, celebrity and lifestyle merchandising company. Headquartered in London and Los Angeles, Global is a licensing powerhouse with world-class expertise in design, product development, branding, manufacturing and direct sales. Global conducts business across all channels of retail distribution, live events, web shops, pop-up shops, sponsorships, endorsements and third-party licensing.
Media Contact
Sara Silberman
sarapr@goldensombrero.com, (714) 747-0201
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PLUGINZ DROPS MESA/BOOGIE x JACK RACK® COLLECTION